London-based Wedding Hair and Makeup Artist

HEY, I’M ALICE

…the heart and soul behind Lucent Hair & Makeup by Alice Maria. Let me spill a bit about who I am and what makes me tick!

As your trusted wedding hair and makeup artist, I’m committed to creating tailored and camera-ready looks that align seamlessly with your individual style. I’m on a mission to help brides embrace their absolute best, most authentic selves on their wedding day. Picture soft, naturally enhancing bridal makeup and effortlessly elegant hairstyles, with an added dash of boho charm – that’s my signature style!

So, if you’re dreaming of walking down the aisle looking and feeling like the most fabulous version of you, with all your friends and family saying “wow”, let’s make it happen! Your wedding beauty journey starts right here. I can’t wait to chat, plan, and bring your vision to life.


Effortlessly elegant and natural hair and makeup that feels authentically you


WHAT I BRING TO YOUR WEDDING DAY

  • Makeup and hairstyles that last all day (and into the night!)

  • Continuous communication and a meticulously organised service

  • Top-notch products and tools from premium, cruelty-free brands including Charlotte Tilbury, Hourglass, Vieve, Glossier, Stila Cosmetics and Fenty Beauty

  • A relaxed and stress-free vibe on your wedding morning

  • Assistance with accessories, veil, and touch-ups

  • A bridal look that’s flawlessly radiant and camera-ready

  • Hair and makeup crafted to fit your unique style

  • Stunning bridal hairstyles that can handle the dance floor and last from dawn to dusk

Alice doing natural makeup on a bride at Kimpton Fitzroy venue, London

WHAT SETS ME APART

Every bride deserves to shine on their big day, making memories that last a lifetime. I go beyond just the makeup and hair; it’s about delving a little deeper and understanding your unique style. I treat your bridal preview as a collaborative process, where we create the perfect bridal look that’s as unique as you are.

And hey, the excitement doesn’t stop there! Once you’re on board, you’ll receive my detailed Bridal Information Pack - a pre-wedding gift packed full of tips and helpful FAQs. From our first chat to your big day, think of me as a trusted companion on your wedding journey, ensuring everything runs smoothly so you can relax and enjoy the experience!

So if you’re seeking more than a hair and makeup artist – someone who gets your vision and adds a dash of expertise – get in touch so we can start making your bridal hair and makeup dreams a reality!

Alice - Bridal Hair and Makeup Artist based in London

BRINGING A PROFESSIONAL TOUCH

Since completing my professional training in 2017 and launching my bridal hair and makeup business, I’ve attended numerous masterclasses and 1-1 training with some of the industry’s leading experts, including Boe Wright (Botias), Laura Carroll, Amber Harlow, Mia Connor, Liz Cooper (The Artful Hairstylist), and Storme Webster. Continuously updating my skills, I stay up to date with the latest trends to provide the best service for my brides.

I only use tried and tested high quality hair, makeup and skincare products, guaranteeing optimal results that not only last but also capture beautifully in those all-important and forever cherished photographs.

Alice styling a bride's hair on her wedding day at Farnham Castle in Surrey

A FEW THINGS TO KNOW ABOUT ME

1. I’m a creative soul and lifelong art enthusiast, with a Fine Art degree under my belt. While I once painted on canvas, aluminium sheets and wood, these days, I’m painting faces and making brides feel picture-perfect…

2. Beyond my makeup brushes, you’ll often find me wandering London's dynamic art galleries, indulging my passion for creativity. But don’t worry, it’s not all highbrow interests, I also have a not-so-secret love for naff reality TV shows – the drama is irresistible….

3. I’m a coffee and chocolate addict in equal measures - hence why cafes and chocolate shops are some of my happy places…

4. I’m an early bird, often kicking off my day with a pre-7am gym session, a skill that comes in handy during those early wedding morning rushes…

5. My life’s journey has crisscrossed England and Scotland, leaving me with a unique accent that keeps everyone guessing…

6. While I’m a self-professed city girl, with a love for coffee shops, galleries, and museums, I also enjoy escaping to the countryside for a tranquil hike among the trees – a weekend away in the Lake District now and again keeps me sane!

Alice, London Wedding Makeup Artist based in Croydon
  • "Alice did mine and my Mum’s hair and makeup for my wedding. I felt so beautiful all day. The makeup was stunning without looking cakey or overdone. I still looked like myself, just better. Both my hair and makeup lasted for the whole day despite windy weather and a lot of dancing. Alice was an absolute pleasure to be around and I would recommend her to anybody."

    Emma - September 2023 Wedding

  • "Alice and the team were fantastic. Both hair and makeup looked fabulous, very natural but also enough of a glam to make us all feel dressed up for the day. They fitted in with the bridal party seamlessly throughout the morning and a made for a very relaxing and enjoyable morning. Would highly recommend!"

    Naomi - August 2023 Wedding

  • "Alice is an absolute star and a real joy to work with. She has such a lovely manner and made me and my bridal party all feel so comfortable on the morning (and at my trial). I was so so happy with both my hair and makeup on the day, and my Maid of Honour also looked absolutely stunning!!"

    Kat - June 2023 Wedding

Best Bridal Hair Stylist Finalist London
Best Makeup Artist Finalist London

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