“I believe beauty should feel as natural as it looks.”
ABOUT ME
Lovely to meet you, I’m Alice! Lover of cosy coffee shops and loyal supporter of Cadbury Dairy Milk. Devoted cat mum to Ellie and Frida. Beauty enthusiast who loves a no-makeup day. I’ll always pick red wine over white, pudding over a starter, trainers over heels, and natural makeup over full glam.
I live in a cosy flat in South West London with my partner in crime, James, where much of our life revolves around fluff control (IYKYK). You’ll usually find me either out in the fresh air on a countryside hike or curled up on the sofa in my comfies, binging the latest reality dating show. Chocolate is guaranteed to be involved in either scenario.
When I’m feeling particularly cultured, I’ll head to a London art exhibition where, after a suitably highbrow wander, I’ll inevitably end up in the gallery café, fuelling myself with coffee and cake while debating which mug to buy from the gift shop.
People often ask how I got into the hair and makeup industry, and it really began with a love of art. I graduated from Newcastle University in 2015 with a BA (Hons) in Fine Art and have always loved drawing, painting, and creating something beautiful from scratch. That creative foundation led me to hair and makeup, where I realised I could bring my artistic flair to a more personal and meaningful form of artistry, helping people feel like the best version of themselves!
I adore everything about weddings and never get tired of chatting with brides about their plans. From how you met your partner to your honeymoon dreams (and all the details in between!), I love getting to know my brides and creating hair and makeup that truly reflect them. I can’t wait to hear all about your own plans!
The Dream Team
Inspired by the latest fashion and red-carpet trends, my team and I create fresh, elegant, camera-ready looks that feel completely you. We love nothing more than lifting others up and helping women feel amazing, powerful and confident.
For us, hair and makeup is never about masking - it’s about bringing out your best self. Rooted in professionalism, inclusivity, and care, our goal is always to give clients a confidence that shines from within. That’s what inspired the name 'Lucent', because everyone looks their most radiant when they feel incredible.
From our first chat, to your bridal preview, to the morning of your wedding, we’re there every step of the way. Calm, fun, stress-free, and always making sure you look and feel amazing!
If you’re dreaming of walking down the aisle as the most fabulous, confident version of yourself, with your friends and family whispering “wow”, let’s make it happen.
“I can’t recommend Alice highly enough. She is a true expert, a calming presence and someone you absolutely want by your side on such an important day.”
- Ciara | Wotton House, DorkingWhy you’ll love working with us
Because it’s about so much more than just hair and makeup. It’s about you - your style, your vision, your confidence. Your bridal preview is a collaborative process where we work together to create a look that feels completely you (and makes you feel incredible!).
We only use high-quality products we know and trust - tried, tested, and guaranteed to last all day while looking flawless in your photos.
And once you’re booked in, you’ll receive our Bridal Guide - a little pre-wedding gift filled with tips, guidance, and insider know-how to make the planning process that bit easier. From our very first chat to the moment you walk down the aisle, we’re there to keep things calm, organised, and effortless so you can relax and enjoy every second.
AWARDS
Your Complimentary Discovery Call
Let’s chat about your bridal beauty vision! Book a complimentary 15-minute call to ask questions and make sure you feel completely comfortable.
PROUDLY FEATURED
